This means you can serve ads guilt-free to fly-by visitors and you can offer a premium experience to those who would rather do away with ads altogether. The goal instead would be to promise an ad-free experience when they become a member. However, in this case, you wouldn’t be gating off content on your website.
This option would be similar to a paywall in that you require users to subscribe for an improved experience. If you want to gain their loyalty and compel them to pay, it has to be a subscription worthy of it.Ĭheck out our article on whether you should implement a paywall if you’re undecided.
However, paywalls do put up a barrier to accessing your content, so always keep in mind what’s best for your readers and business. Some of the most popular plugins that do this are: Paywalls are actually quite easy to implement in WordPress with a plugin. Subscriptions would provide another (and more reliable) source of revenue. This way, if the NYT were to lose 30% of potential ad impressions due to adblock, it wouldn’t result in a loss. In order to gain unfettered access, though, they must purchase a subscription. Readers can access content for free, up to a certain number of articles each month. The New York Times (which is built in WordPress) is a well-known example of this. Many companies choose a paywall subscription model as an alternative means of revenue generation. Option 2: Add a Paywall to Your WordPress Site For now, you want to seek out a quicker but just as effective fix to the problem. By integrating native ads that are more engaging and user-friendly, the publication has seen significantly less of an impact from adblockers than the average publisher.īut this requires a great deal of effort and commitment to get the ad format perfected - not to mention all of the content on the site. The Independent, for example, is one such publication that takes great care with developing ads for its website.
In terms of how you fight back against technologies taking aim at your earnings, you could start by looking at the root cause: the quality and delivery of the ads themselves. This is why AdBlock is increasingly being adopted around the world. Or else, why would they keep coming back?īut ads are often seen as intrusive, annoying, and also bring up questions about privacy. It’s not that your readers don’t want to support your publication by blocking advertisements. If you want to continue serving up high-quality content to your readers, you must have a way to generate a profit from it.
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